“Creating moments of tranquility and beauty inspired by nature—lakes, sunsets, flowers, forests, rain, coffee, and classic 70s whiskey. Each candle is crafted not only as a source of light but as a work of art, a touch of healing, and a symbol of peace and vitality. My mission is to offer spiritual comfort and bring the world’s beauty to families, friends, and all—yes, even to competitors. With nature’s aromatherapy, these creations guide you to rediscover inner calm and strength, helping you embrace self-love and self-care. You deserve every bit of this; it is your time to feel whole and worthy.”
—Esther Lu
In a person’s lifetime, it’s incredibly easy to go through your life completely unconscious, just doing what everyone else thinks, just following the crowd. Don’t assume everyone older than you knows what they’re doing. Nobody has all the answers, and everyone is navigating their own path.
As we embark on our journey, it’s easy to succumb to societal pressures and chase after money, beauty, power, or intellect. However, I promise you if you chase money, you’re always going to feel poor. If you worship beauty and physical appearance, you are always going to feel ugly. If you worship power, you’re always going to feel weak. You’re gonna feel like you’ve never had enough.
So as you go as an adult, the hardest thing you’re going to have to choose is choosing what you value and what you pay attention to, and what you care about. And you’re going to have to choose how you live your life. As we make these choices, we shape the narrative of our existence.
No matter where you are in your life, I hope ESTHERWANG could bring you healing, peace, energy, and support, either from the scent or the design concept. When you burn the candle, it is as if all the world’s beauty and I are by your side, giving you the strength and energy to face everything during the journey of your life.
You are here because I am here, I’m here because you are here. See you through the candle I made for you.
*Consumer Benefits: If you need someone to talk to or share your recent experiences with, feel free to email me. I’m here to listen and might even respond. Email: estherw.official@gmail.com
To my fellow candle brand founders: As the founder of a candle brand, I completely understand that you are thinking about your budget, customer, inventory, quality control, marketing, research, and more every day. If you’re feeling overwhelmed or need a moment of calm, ESTHERWANG is here for you.